Our Story

Southern Valley Co was born out of a moment of inspiration in a local store. As I walked through the aisles, admiring the array of brands that seemed to speak directly to the hearts of their customers, I felt a spark. The idea to create my own brand, one that resonates with people and embodies the spirit of the South, took root. Being born and raised in Alabama, the southern theme was a natural fit. The South is all I've ever known, and its charm, hospitality, and rich cultural tapestry have always appealed to me.

The choice of a turtle as our brand’s emblem was just as personal. Turtles have been my favorite animal for as long as I can remember. They are resilient, found in diverse environments, and universally loved. This connection to turtles is something I wanted to share with others, intertwining it with the southern lifestyle that I cherish.

At Southern Valley Co, our mission goes beyond creating high-quality apparel. We aim to reach out to others who share our love for the southern way of life and the gentle creatures that inspire our designs. Our vision includes making a tangible impact on sea turtle conservation, integrating this cause into the very fabric of our brand.

We believe in bringing people together, whether they are enthusiasts of southern culture, turtle lovers, or passionate about conservation. Our goal is to create a community where these interests converge, fostering a sense of unity and purpose.

Looking ahead, we dream of seeing Southern Valley Co grow into a beloved brand, recognized for its quality and its commitment to making a difference. We aspire to expand into department stores across the South, making our products and our mission accessible to a wider audience. Ultimately, we aim to establish a non-profit dedicated to saving turtles across the southern states, ensuring that our conservation efforts have a lasting, positive impact.

Join us on this journey. Together, we can celebrate the southern lifestyle, cherish the beauty of turtles, and work towards a future where both thrive.